.Manly Bands is actually a direct-to-consumer dealer of males's bands. The company released in 2016 after John Ruggiero, the founder with his wife Michelle, couldn't locate an ideal wedding ceremony band.This is Ruggiero's second look on the podcast. In April 2021, our company talked about the business's starting, special ring products, as well as more. Ever since, Manly Bands has obtained its own manufacturer. The making of rings coming from, state, Jack Daniel's scotch barrels or Fender guitar strings produces engaging video, mentions Ruggiero, ideal for narration on social media sites as well as somewhere else.The entire sound of our conversation is actually inserted below. The records is revised for length and clarity.Eric Bandholz: Give us a review of what you perform.John Ruggiero: My other half, Michelle, and I started an on the internet ring company referred to as Manly Bands in 2016 to handle a problem of wedding ceremony bands for males. Our company were simply gotten married to. I have large hands as well as couldn't discover a band that I liked that was not overpriced. My choices were actually ordering from a catalog or even possessing something custom-made.I found yourself purchasing from an internet site. The band arrived in a flat mailer, without any container or even client service. It was a horrible adventure through today's ecommerce requirements.Our experts got wed, relocated to Fla, and also required a project. Our company informed ourselves, "We are actually each entrepreneurs. Why do not our experts generate our own business?" Our experts discussed the forms of concerns our experts would certainly observed and just how to address them. My band experience turned up, and we opted to make an effort to solve it for various other fellas.Our goal when our experts began was actually to spend rental payment. Our experts thought creating a couple many thousand dollars a month from this would certainly be fantastic. Our team considered it a way of living organization, certainly not high-growth. It was actually merely Michelle and me in our garage designing rings and also delivering all of them bent on customers. Our team had actually hit on something. Our message resonated along with customers.Michelle as well as I create a great crew. I think of ideas, and also she is actually the implementer. A bunch of our effectiveness mosts likely to her artistic mind. She titles the bands and also cultivates personalities. She links the rings to consumers. Illustrating a band exclusively as "eight-millimeter black" really did not suffice.We made rings from unique materials, such as Jack Daniel's barrels or even unique metallics. Business removed. Since then, we've grown considerably. Our team now have over 55 people in the Manly Bands loved ones. Regarding half of those are actually band craftsmens that function in our recently gotten manufacturing outlet in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: Concerning a year and a half back. Our team had actually been their consumer for many years, so we understood them effectively. The majority of their business was wholesale, which failed to enthusiasm us-- mosting likely to mom-and-pop jewelry experts. They kept their retail customers and brand. We obtained some of their properties and also brought over employees.Inducing a production crew has been one of the most ideal factors our company have actually carried out. It's been fabulous to head out there and enjoy all of them make rings out of Fender guitar strings or metallic from an M1 Abrams container.Bandholz: Exactly how carries out in-house manufacturing effect advertising?Ruggiero: It's been actually big. Taking a cam to the other side of the office and also filming the team using lathes to reduce the metal poles or even whiskey gun barrels in to rings makes for extraordinary video recording. Our experts possess our video camera staff around all the time. Our team utilize that video footage on our social media sites and also in our ads and also e-newsletters. Our team make an effort to market that considering that many business in the males's band area do not produce. They drop ship or even order coming from overseas and afterwards ship it out. Yet our experts prefer it to last a lifetime and also be something individuals can easily take pride in.Our experts've had a ton of effectiveness with our armed forces ancestry selection, where we source special armed forces components. Our experts have the M1 Garand rifle stock, the wood component, coming from World War I. Watching our staff placed that in the lathe and cut a part out for a band is intriguing.Our advertising for those bands discuss the record, the soldiers, where the weapon was utilized, and factors like that. My partner and I studied filmmaking in college. Our team utilize our skill-sets to teach as well as tell a story. As an example, I lately got an email from a client who discussed that his grandpa utilized to steer M1 tanks. The client talented some of those bands to his gramps, as well as they had rather a psychological swap. It behaves to help customers connect with their past times and generate one thing relevant.Bandholz: Where can people buy a band coming from you?Ruggiero: ManlyBands.com. Our experts have images on Instagram, also. I perform Twitter and LinkedIn.